At Ultrace Düsseldorf 2026, the lines between stance culture, motorsport, and contemporary design felt blurrier than ever. For me, the event represented something bigger than a traditional car show — a natural evolution of a scene that has been steadily moving toward a more curated and culturally aware identity.
Despite my roots in the stance scene, it is motorsport that continues to shape the way I see cars through the lens. I’m always searching for racing influences in the builds. This perspective made one particular discovery during setup day especially memorable. Hidden away from the main exhibition floor was a “secret” room housing the HWA EVO installation — a million-euro reinterpretation of a classic Mercedes performance icon.
While Düsseldorf marked Ultrace’s first German edition, the event’s atmosphere did not feel radically different from recent years. Instead, it felt like a continuation of a direction already established by the organizers — one where motorsport heritage, curated aesthetics, live discussions, and fashion-forward presentation coexist alongside the cars themselves.
The event had already flirted with motorsport and a more cultural approach in the past. This just felt like the logical next step.
That evolution is also what continues to draw enthusiasts back year after year. For me, Ultrace stands apart not simply because of the quality of the cars, but because of the broader artistic vision surrounding them. The stand design, invited guests, creative direction, and even the merchandise all contribute to an experience that feels closer to a lifestyle festival than a conventional automotive gathering.
In Düsseldorf, that philosophy seemed fully realized. Beyond the lowered cars and crowded halls, Ultrace felt increasingly comfortable occupying a space between automotive culture, motorsport obsession, and contemporary art — exactly the kind of environment I love.
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