Tag: racing marketing

  • How to get sponsors for your Drift Car

    1) Make your car look good, then run well. Polish your shit up (clean and tidy pits, car, etc.) 2) Winning doesn’t guarantee sponsors. Nobody knows when you win. You can guarantee two videos after the event, distribution, etc. Take care of your sponsors. Sponsorship is not about putting a logo on your car. 3) Sponsors don’t need a logo drifting around a track, they need “activation”. There are thousands ways to activate fans, just be creative: from simple giveaways and couponing to test rides and interactions with fans. 4) Be super hard-working hustler 5) Don’t be afraid to do…

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  • How to do Social Media if you’re a Drifter aka Social Media Drift Bible

    1) Answer why you need it. Alright, alright, I’ll do it for you: because no one cares about you until you spread the word, engage fans, help fans and sponsors connect with you, sell yourself. The truth is – you’re fucked. People think it’s easy to grow a personal brand with the help of social media, but it’s not true – it’s hard and expectations are usually too high. Don’t take it lightly, I will go through some strategies that will help you grow faster. It’s about building your own community, so you need to rely less on influencers (media).…

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